Mason Institute for Leadership Excellence
Center for the Advancement of Well-Being | The College of Humanities and Social Sciences



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Checco, L (2011). Aha! Moments In Brand Management: Commonsense Insights to a Stronger, Healthier Brand. Bloomington, IN: Trafford.

Cuilla, J.B. (1998). Ethics: The Heart of Leadership. Westport, CT: Praeger.

George, B. (2007). True North: Discover your Authentic Leadership. San Francisco: Jossey-Bass.

Johnson, C.E. (2005). Meeting the Ethical Challenges of Leadership: Casting Light or Shadow [2nd ed.] Thousand Oaks, CA: Sage.

Kearns Goodwin, D. (2006). Team of Rivals: The Political Genius of Abraham Lincoln. NY: Simon & Schuster.

Kidder, R.M. (2005). Moral Courage. New York: Harper Collins.

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